Behind the scenes of a crowdfunding journey

July 24, 2014 Orsola De Marco

main project image

If you have ever pledged support towards a crowdfunding project before, you are probably familiar with how a project campaigns looks like from outside.

But what does it actually mean to run one? What emotions and feelings do the team behind a project experience during the highly intense fundraising campaign?


We caught up with Sara Venn, who is a professional horticulturist and one of the heroes-behind-the-scene of the Incredible Edible Bristol project.

This is the story of their journey.


" Earlier this year, we crowdfunded with Spacehive for funds to carry out more amazing projects with communities in our lovely city of Bristol. We needed just over £4,000, to put towards signage for gardens we have already worked on, another three new projects that we can start planning now, and for some marketing and media materials.

We were incredibly fortunate that Experian saw our project and decided to add £2,250 to the pot, which had us all jumping up and down with joy, but with a little over a week to go we still needed over £1,000 to get us to our target. At this point we should say a massive hooray to the power of social media. We tweeted like crazy, used Facebook  and emailed everyone and anyone and finally, with 24 hours to go, an anonymous donor added the final £130 to the pot. Whoever that person was, I salute you and thank you enormously as I woke on the campaign's last day expecting to spend most of the day drumming up support through Twitter, emails and Facebook, and to find that target had been reached was astonishing and there may have been tears of relief.


The Mayor of Bristol George Ferguson visiting the project site

However, we need to say thank you to everyone, everywhere, up and down the country, who have supported us, either by giving themselves, or by constantly retweeting or sharing Facebook posts. It is truly humbling to know that people see our project as one that is worthy of their support, and each and we look forward to sharing this amazing journey with each and every one of them.


Also we must give a thank you to Spacehive, who really supported us and genuinely believed in the project. Without doubt we will crowdfund with Spacehive again!!

And now we must continue in our mission to turn Bristol into the UK’s first edible city, with food available on streets, in parks, on roundabouts and on unused pieces of land, in doctor’s surgeries, hospitals and schools, and anywhere and everywhere for everyone. Thank you to everyone for the unending support-it means the world. "


Well done to Sara Venn, Andrew Hollier, Anna Grear, Claire Raikes, James Bridgesand and the passionate volunteers and supporters who made this project happen through hard work - and a bit of humour, which always helps!


If you are curious to find out how the works are taking shape, check their website, follow them on Twitter, like their page on Facebook or get hands-on and help them to make Bristol an even greener city.

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[photo credit: Incredible Edible Bristol]

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